Rooted is an editorial collection that explores the duality of locs as both a cultural expression and a personal narrative. Through a series of interviews, individuals share their experiences with their hair—covering care routines, product choices, and the role locs play in their identity and self-expression.
Each story is paired with an illustrative portrait that visually interprets the subject’s relationship with their hair, translating emotion and meaning into form. Balancing informative content with personal storytelling, Rooted merges factual insight with narrative depth to create a multidimensional exploration of locs.
Original Website
The existing interface presents navigation challenges due to unclear pathways, excessive click depth, and inconsistent user flows. These friction points create confusion and make core tasks—such as placing print orders—less efficient and more difficult to complete.
ANIMATIONS
