The High Museum project reimagines the museum’s brand through its iconic architecture. Drawing inspiration from the building’s unique shapes, windows, and structural forms, the design translates these elements into a visual identity that reflects the museum itself. Light and reflection serve as central design principles, capturing the interplay of space, form, and illumination, while creating a modern, cohesive look that honors the museum’s status as an Atlanta landmark.
SIGNAGE
The design seeks to replicate the museum’s interplay of light and shadow across all signage and branded materials, creating a consistent yet dynamic experience. Every element, from wayfinding to promotional graphics, draws inspiration from the windows, ensuring the visual language reflects the museum’s architecture while remaining clear and accessible.
GIFT SHOP
SOCIAL MEDIA
